Our Team

At Red Rock Franchise Development, our greatest strength is our people. Our team brings together a diverse and extensive range of franchise experience, having served in virtually every role within the franchise ecosystem—including Franchise Consultants, Franchise Development Managers, Franchisees, and Franchisors.

A picture of Jason O’Brien

Jason O’Brien

Chief Executive Officer (CEO)

A picture of Ari O’Brien

Ari O’Brien

Chief Development Officer (CDO)

A picture of Michele Goitiandia

Michele Goitiandia

Vice President of Operations & Development

A picture of Casey Floyd

Casey Floyd

Vice President of Franchise Development

Colleen LoMonaco

Administrative Director

Aaron Slattery

Franchise Lending Specialist

A picture of the Red Rock Franchise Development team
Red Rock Franchise Development logo

This well-rounded background gives us a unique perspective when working with our partner brands. We understand the challenges, opportunities, and priorities from every angle, allowing us to provide thoughtful guidance and strategic support throughout the franchise development process.

We believe that successful franchise growth is never achieved through a “one-size-fits-all” approach. Every brand has its own story, goals, and path to success. That’s why our team continually collaborates, shares insights, and leverages our collective experience to develop customized strategies tailored to each brand’s specific needs.

At Red Rock, we’re committed to building lasting partnerships founded on integrity, transparency, and results. We’ve sat in your seat before, and that experience allows us to help our partners navigate growth with confidence, clarity, and a commitment to doing franchising the right way.

Genuine Connections, Limitless Growth!