Industry

The U.S. lawn care & landscaping Industry generates approximately $180–$190 billion annually. Growth is expected to be about 3–6% annually over the next several years. The industry, as a whole:

  • Employs approx. 1.4 million people 
  • Highly fragmented industry—most companies are small (often 1–3 crews) 
  • No single company holds more than 5% market share 

The fragmentation in the industry allows for scalable systems, and franchises, to have a major advantage.

Key Growth Drivers in the Industry:

  • Shift to outsourcing 
  • Homeowners prefer convenience over DIY 
  • Subscription-based services are growing rapidly 
  • Lawns tied directly to property value & lifestyle 
  • Aging population + dual-income households = Less time/ability to maintain lawns 

Why LawnValue?

LawnValue offers a proven business model, innovative technology, and full support to help you grow a profitable franchise with ease. From cutting-edge tools to marketing assistance, we set you up for success every step of the way.  We provide our franchisees with: 

  • Proprietary Customer-Facing App
  • Dozens of Different Service Offerings
  • Call Center and Customer Service Assistance
  • Extensive Training and Support
  • Low Overhead and Startup Costs
  • Proven Marketing Strategy

We are a home-based operation with minimal equipment required, which keeps startup costs and overhead low.

Success comes from effectively managing subcontractors and delivering exceptional service to customers

Technology

Offering a technology driven platform that streamlines communication, quoting, scheduling, and business management for our franchisees. 

  • Allows customers to easily sign up for dozens of different services
  • Offers customers instant quotes for mowing
  • Captures customer billing information
  • Integrates seamlessly into CRM management tool

Training

  • 2 weeks of on-the-job training by our corporate team
  • Detailed instructions, pricing, and materials for all service offerings
  • Contracts with national suppliers for discounted materials and easy ordering
  • Assistance in bidding for large commercial contracts

Marketing

LawnValue has a proven marketing strategy that includes:

  • SEO and Social Media teams in place to assist franchisees
  • National magazine partnerships established with discounted pricing
  • Direct-to-customer mailers and other media designs created
  • Local marketing strategies and coaching

…and much more!

Interested in Partnering with Red Rock?

Contact Us Today

Let’s start a conversation about how we can grow your brand the right way.

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