Industry
The U.S. lawn care & landscaping Industry generates approximately $180–$190 billion annually. Growth is expected to be about 3–6% annually over the next several years. The industry, as a whole:
- Employs approx. 1.4 million people
- Highly fragmented industry—most companies are small (often 1–3 crews)
- No single company holds more than 5% market share
The fragmentation in the industry allows for scalable systems, and franchises, to have a major advantage.
Key Growth Drivers in the Industry:
- Shift to outsourcing
- Homeowners prefer convenience over DIY
- Subscription-based services are growing rapidly
- Lawns tied directly to property value & lifestyle
- Aging population + dual-income households = Less time/ability to maintain lawns
Why LawnValue?
LawnValue offers a proven business model, innovative technology, and full support to help you grow a profitable franchise with ease. From cutting-edge tools to marketing assistance, we set you up for success every step of the way. We provide our franchisees with:
- Proprietary Customer-Facing App
- Dozens of Different Service Offerings
- Call Center and Customer Service Assistance
- Extensive Training and Support
- Low Overhead and Startup Costs
- Proven Marketing Strategy
We are a home-based operation with minimal equipment required, which keeps startup costs and overhead low.
Success comes from effectively managing subcontractors and delivering exceptional service to customers
Technology
Offering a technology driven platform that streamlines communication, quoting, scheduling, and business management for our franchisees.
- Allows customers to easily sign up for dozens of different services
- Offers customers instant quotes for mowing
- Captures customer billing information
- Integrates seamlessly into CRM management tool
Training
- 2 weeks of on-the-job training by our corporate team
- Detailed instructions, pricing, and materials for all service offerings
- Contracts with national suppliers for discounted materials and easy ordering
- Assistance in bidding for large commercial contracts
Marketing
LawnValue has a proven marketing strategy that includes:
- SEO and Social Media teams in place to assist franchisees
- National magazine partnerships established with discounted pricing
- Direct-to-customer mailers and other media designs created
- Local marketing strategies and coaching
…and much more!


